SUCCESS: Outreach to Chinese Immigrant Communities in Metro Vancouver


SUCCESS worked with a number of key partners to engage a broader segment of the Chinese immigrant communities of Metro Vancouver on the topic of elder abuse. They worked with seniors, family members, volunteers and the community.

Project Objectives:

  • To increase a broader segment of the Chinese community (seniors, family members, volunteers and community) to become more informed about elder abuse.

Key Partners:

  • Seniors First BC, Richmond Hospital, Richmond Public Library, Richmond RCMP, Canadian Bankers Association, S.U.C.C.E.S.S. Multi-Level Care Society, Chinese Christian Mission, Radio FM 96.1, Fairchild TV, S.U.C.C.E.S.S. Evergreen News, Vancouver & Lower Mainland Multicultural Family Support Services Society, BC Responsible Gambling Prevention Program, Canadian Mental Health Association, Richmond Youth Service Agency, Richmond Cares Richmond Gives, S.U.C.C.E.S.S. Chinese Help Lines, OMNI Television.


  • Identified existing Chinese print and video materials on elder abuse to use with media, forums and group dialogues.
  • 16 workshops – audiences included seniors (Mandarin and Cantonese speaking), volunteers, health care personnel and Chinese Help Line staff/volunteers.
  • Engaged with media, including television and radio interviews (primarily Cantonese and Mandarin channels), published news articles, and hosted community forums.
    • Evergreen newspaper: published 3 articles
    • Talentvision interview: 2 interviews
    • FM 96.1 Radio call: 2 shows
    • Fairchild TV: Mandarin promotion interview
    • OMNI News: Cantonese promotion interview
    • News articles about the Public Community Forum: Westca, Vancouver Overseas Chinese, S.U.C.C.E.S.S., CN, Fairchild TV, Mingpao Daily, Singtao Daily
    • Public Community Forum included a panel discussion, an educational vignette, and two workshops provided by Richmond RCMP and Canadian Bankers Association.
  • A vignette (video) was created to illustrate elder abuse concepts – presented a scenario involving abuse, and then allowed the audience to reflect on their own situations.


  • Provided information to seniors, family members, service providers and youth to raise awareness about elder abuse.
  • Promoted intergenerational communication in some of the workshops.

Tools and Resources:

  • Facilitator’s guide – a simple guiding package, including promising practices, presentation materials, other related resources and a direct link to the vignette “An Episode in Mrs. Lee’s Home: Prevent neglect and potential abuse”.
  • S.U.C.C.E.S.S. uploaded the vignette on YouTube. The video was requested by participants and volunteers for sharing and for education purposes.

Lessons Learned:

  • Must include both Mandarin and Cantonese materials and presenters. 
  • Be mindful of terminology when talking about elder abuse. Make culturally-appropriate, rather than literal, translations, use descriptive words and case scenarios to contextualize. 
  • Emphasize the existence of third-party resources (e.g., Seniors Abuse and Information Line and SUCCESS counselling).
  • Need to consult with seniors for the development of resources.
  • Having a panel discussion with different experts helps audiences to see topics from different angles.
  • Maintain close relationships with the media to keep them involved in promoting elder abuse awareness.
  • Collect and review feedback from participants of previous workshops to improve targeting and methodology.
  • A significant amount of time is needed for the production of a video.


  • Elder abuse is still considered a taboo topic in the Chinese community. Many older adults and family members preferred to talk with people whom they trusted (e.g., friends, family).
  • Culturally appropriate, Chinese-language resources are still limited within the community.
  • A majority of older adults do not understand or have a limited ability to understand English. Service providers need to provide interpretation services and help older adults understand the resources.

For Sustainability:

  • The workshop presentations, resource materials and videos can be used by service providers to continue raising public awareness about elder abuse in Chinese communities.
  • BCCEAS will update workshop materials as needed, and provide Chinese-speaking presentations as requested.
  • S.U.C.C.E.S.S. will continue to serve older adults in the local Chinese community by incorporating experiences accumulated in this project.
  • The learnings from this project can be disseminated through direct sharing of the facilitator’s guide or online sharing by Dropbox or online links.
  • The next step should be to educate the Chinese general public about elder abuse.
  • These learnings can be disseminated to other ethnocultural groups also.
  • There are two key needs for seniors who experience elder abuse:
    • A senior support group where seniors can get together to share their challenges with others who they trust.
    • Educational sessions for seniors – one-on-one or group sessions to learn about how they can protect themselves.